Objective:

To create high-engagement LinkedIn campaigns through recurring content series that simultaneously built engaged communities on social media platforms whilst driving traffic towards the MFA website.

My Role:

I was responsible for creating, curating and scheduling social media content in collaboration with a PR manager, then working on community engagement on our social platform. I also uploaded this content onto the website and linked all social posts towards it.

Execution:

We created the MFA Changing Perspectives Series, wherein members of the Australian media industry shared their unique lived experiences as a celebration of diversity, and a demonstration of the value it brings to innovative thinking.

We also created the MFA Changer of the Week series, wherein agencies nominated members of their teams who deserved an industry-wide spotlight illustrating how they made a cultural or business impact. Celebrating the community leads to growth and engagement.

Outcomes:

• +32.45% increase in LinkedIn followers throughout my time at MFA.

• Changing Perspectives Community Building:
  165,370 impressions, 2.7% engagement rate.

• MFA Changer of the Week Community Building:
  260,450 impressions, 3.8% engagement rate

• Implementation and execution of comprehensive professional brand
  refresh across social platforms.